The story behind apostrophe…

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Origins

As hopeful new arrivals in London many years ago, we couldn’t find a café that served both quality food and excellent coffee. So in 2001 we created our own cafe, in Shoreditch, East London.

We kept the best things about the traditional boulangerie-patisserie - freshly-made, quality food - but turned everything else upside down. We designed a contemporary, urbane setting, sourced the best Italian coffee and made sure we provided attentive customer service.

Word of mouth has helped us grow and today we bring our unique combination of superior food and drink, customer service and cosmopolitan ambience to our guests in several locations across central London.