Launched at our new Soho store, Peek-a-Book allows visitors to read passages of famous works of literature on their smartphone in an instant by ‘scanning’ new artworks from London artists.
The artworks have been created in the shape of QR (quick response) codes, and have been made out of recycled books, demonstrating how old and new technologies can be combined. Using a QR code reader, which can be downloaded free at the exhibition, a visitor with a smartphone or tablet can ‘scan’ the artwork and instantly receive a taster of a famous book, especially curated for the exhibition with Penguin.
Each of the five artworks is a doorway into a different genre of literature: London Tales, Culture, Science, Stories and Big Ideas. Every week for 12 weeks a new book will be made available for each genre.
Amir Chen, CEO of apostrophe, said:
“We named our cafes after a 1970s French TV show that each week revealed great authors and books of the time. ‘Peek-a-book’ brings us back to our inspirational roots, providing a digital sampler of great stories and big ideas for our customers while they enjoy our food and drink.”
Anna Rafferty, Digital MD at Penguin UK, added:
"Penguin is always looking for the most creative ways to bring writers and readers together. This partnership gives apostrophe customers an immediate taste of some of our most celebrated authors in an original and eye-catching way."
Posted on: Thursday 20th June 2013