"There’s also a dozen or so wonderful artisanal breads, including sourdoughs and baguettes. The small range of pastries are almost too pretty to eat… the quality is impeccable." —Time Out

"Best of London’s high-street brands is Apostrophe’s hot chocolate, so thick it can be eaten with a spoon." —Time Out

"The sandwich hit of the city at this moment is Apostrophe, a boulangerie–patisserie where 16 different types of fresh breads are matched to ‘complementary’ fillings… It’s a sandwich bar gone upmarket – a sandwich ‘boutique’." —Daily Mail

"The pastries are delicious (as crisp as in France) and the coffee is fantastic too." —Harden’s London Restaurants

"This luxuriously designed new branch of the burgeoning boulangeri-patisserie-cafe chain has a large spoonful of Mayfair glamour. In addition to the generously portioned sandwiches, pastries and savouries baked on site there are fresh juices, good hot chocolate and an impressive range of loose-leaf teas." —Time Out

"Apostrophe boulangerie patisseries combine the essence of the traditional French pastry shop with the values of French literature and culture. At none of their branches will you find US fast food service, paper cups or those pretentious names for a cup of coffee. You could say Apostrophe is the haute cuisine of French sandwich making." —Food File

"Apostrophe’s wholesome line in natural décor and lunchtime munchies (no colourings, flavourings or artificial ingredients) is punctuated by stonking caffeine rushes." —Square Meal

"Sophisticated French culture wrapped in a fresh British approach… the sandwiches are the stars here… they look as though they have been arranged by a window dresser." —Marketing Magazine