What critics are saying about us...
Press Quotes
BEST CUP OF COFFEE IN 2010 READER'S SURVEY: "Runner up is Apostrophe. It's not like other coffee places. Every shop is unique and a simple coffee doesn't cost a load like all the other chain places do"
"On tasting [the croissant], I have to say this croissant is as close to my all time favourite as is possible to be. And it's not on its own...there is no shortage of completely original breads on offer...delicious soft milk bread, big fat fresh pretzels, arctic wraps and even some doll like wheat free rye and raisin rolls filled with temptation...the overall look is impressive and enticing, but above all one of opulence...fillings are free to be proudly on show...come and get me [sandwich] combinations line the counter."
Online poll selects Apostrophe's hot chocolate among 2 best in London:
“Yes, I'm surprised too - a chain cafe ranking so highly - but readers really love this place. Comments included: "delicious hot chocolate, the thickest I have ever seen… !!", "properly thick!", "Thick and gloopy – melted chocolate really!", and "Definitely the best hot chocolate in London."
Their hot chocolate will require a spoon to drink/eat as it is so thick. They use whisked milk and whisk away for around half an hour for each batch."
"There’s also a dozen or so wonderful artisanal breads, including sourdoughs and baguettes. The small range of pastries are almost too pretty to eat… the quality is impeccable."
"With their ultra-fresh sarnies and outstanding coffee - not to mention the best hot chocolate - these pricey alternatives to Pret still take some beating"
"Best of London’s high-street brands is Apostrophe’s hot chocolate, so thick it can be eaten with a spoon."
"The cutest, cuddliest chain around. We'd like to take it home and introduce it to our parents"
"Apostrophe [Westfield] is the perfect place to grab a well made snack and relax in busy surroundings. Benefiting from a fantastic location within the heart of the Westfield shopping centre, the venue's specialist coffees and teas offerings, well made organic snacks and large desserts are served by fun and friendly staff."
"The sandwich hit of the city at this moment is Apostrophe, a boulangerie–patisserie where 16 different types of fresh breads are matched to ‘complementary’ fillings… It’s a sandwich bar gone upmarket – a sandwich ‘boutique’."
"...the prices are reasonable for the food and a very filling meal can be had for under a tenner."
"The pastries are delicious (as crisp as in France) and the coffee is fantastic too."
"This luxuriously designed new branch of the burgeoning boulangeri-patisserie-cafe chain has a large spoonful of Mayfair glamour. In addition to the generously portioned sandwiches, pastries and savouries baked on site there are fresh juices, good hot chocolate and an impressive range of loose-leaf teas."
"...enticing displays of salads and gourmet sandwiches...visitors to Apostrophe are instantly aware of the high standard of food on offer."
"Follow the smell of freshly baked bread and pastries all over London and you end up in the Notting Hill Gate branch of this chain of authentic French patisseries. Pop in for one of its many luxuriously creamy coffees...A far cry from the overpriced high-street coffee chains."
"Apostrophe boulangerie patisseries combine the essence of the traditional French pastry shop with the values of French literature and culture. At none of their branches will you find US fast food service, paper cups or those pretentious names for a cup of coffee. You could say Apostrophe is the haute cuisine of French sandwich making."
"Apostrophe’s wholesome line in natural décor and lunchtime munchies (no colourings, flavourings or artificial ingredients) is punctuated by stonking caffeine rushes."
"Sophisticated French culture wrapped in a fresh British approach… the sandwiches are the stars here… they look as though they have been arranged by a window dresser."
"...good choice of different comfortable seating areas, all the newspapers you could want to read and WIFI."
Top 5 places to eat "supersandwiches": “Apostrophe - a light, bright and modern French-style bakery chain. There's a host of excellent baked goods and the baguettes are filling and great value.”